Born in London the IVDA

IVDA London: From the “Renderer” Label to the Reality of the Architectural Visual Designer
The term “renderer” is now outdated and diminishing. For years, it has confined visual professionals to an unrecognized and underpaid “grey area.” To fill this identity gap, the IVDA (International Visual Designers Association) was founded in London.

The Problem: The Lack of a Professional Qualification

Without filters or certifications, the market has been flooded with generalists. For architectural firms and real estate developers, it has become increasingly difficult to distinguish amateurs from professionals, triggering a race to the bottom in pricing and a collapse in quality standards.

The Solution: The International AVD Registry

IVDA redefines the “renderer” as an Architectural Visual Designer (AVD) by establishing a professional registry based on three core pillars:

- Specialized Expertise: Not just software skills, but architectural language, photography, and spatial storytelling.
- Certified Standards: Rigorous criteria to ensure international-level professional pipelines.
- Institutional Recognition: A true professional register that separates those who “produce images” from those who “design visions.”

London: The Global Hub of 3D
Headquartered in the global center of contemporary architecture, IVDA coordinates standards that enable designers worldwide to collaborate with major international studios (Zaha Hadid Architects, Foster + Partners, BIG), all while speaking the same technical language.
Education and Professional Growth

Submit your application at: https://www.ivda.london